At Satinel, we believe home is the heart of life. Every product we craft is a sincere promise, made with integrity and built to last, so you can focus on what truly matters. Family, love, and the moments you share.
Everything we create and every decision we make is guided by a commitment to building with honesty, care, and purpose. These values are not simply words, they are principles upheld at every level of our work.
We mean what we say and deliver what we promise. Each product is a reflection of honesty in design and workmanship, ensuring you can rely on it every day, without fail.
We believe true beauty runs deeper than the surface. From the materials we choose to the way each piece is engineered, the unseen details are given as much care as the outward design. The result is lasting performance and a beauty that comes from within.
Home is about people and connections. We design our products to support the wellbeing of families and communities, bringing people together in comfort and trust. To us, our customers are like family, and their needs and safety guide every decision we make.
There is always more to discover and improve. Every experience, each innovation, and even each challenge teaches us how to refine our craft. We embrace new knowledge and techniques, continually evolving so that our best work is always ahead of us.
We mean what we say and deliver what we promise. Each product is a reflection of honesty in design and workmanship, ensuring you can rely on it every day, without fail.
We believe true beauty runs deeper than the surface. From the materials we choose to the way each piece is engineered, the unseen details are given as much care as the outward design. The result is lasting performance and a beauty that comes from within.
Home is about people and connections. We design our products to support the wellbeing of families and communities, bringing people together in comfort and trust. To us, our customers are like family, and their needs and safety guide every decision we make.
There is always more to discover and improve. Every experience, each innovation, and even each challenge teaches us how to refine our craft. We embrace new knowledge and techniques, continually evolving so that our best work is always ahead of us.
Founded in 2015, we began with a simple belief, a family’s home deserves solutions that tryly endure. At the time, many kitchen and bathroom products were created with a pure focus on appearance, yet lacked the resilience to support daily life. True beauty, we believe, is found where function and form work seamlessly together, when every interaction, every flow of water, every gesture feels natural and reliable. Each solution was crafted with sincerity, using honest materials and thoughtful design, ensuring that everything served its purpose with quiet confidence. Early prototypes were installed and tested in our own homes only when they supported everyday living gracefully, without hesitation, were they ready to be shared with others
As more families welcomed these solutions into their homes, we grew, not by chasing trends, but by remaining faithful to the quiet principles we were built on: care, substance, and enduring quality. We believe that true design is not surface alone, but the invisible ease and trust it brings into everyday ritual. By focusing on creating experiences that last, in function, in feeling, and in memory, we continue to honour the vision that shaped us. To quietly enrich daily life, one home at a time.
Quality that you can feel and rely on, that is our uncompromising commitment. We priortise integrity over cost-saving shortcuts, especially when it comes to materials. Every component is carefully selected for durability and performance. If a part must endure years of water, heat, and daily use, we ensure it is made from the right materials. For example, we use solid stainless steel or high-grade ceramic, not substitutes masked by a polished finish. This commitment to using correct, time-tested materials means our products not only look good but also withstand the seasons and years with grace. By crafting things to last, we honour both your investment and our promise, delivering performance you can count on not just today or tomorrow, but for many year to come.
Our range of water closets (WCs) and wash basins are certified as CIDB Malaysia compliant by Anqas Certification, based on the international standard of ISO 17067:2013. This certification ensures that our products meet internationally recognised quality standards for building materials. CIDB, established under tht Works Ministry in 1994, regulates the quality of construction materials used in the industry, ensuring they are reliable and safe for everyday use. While many people are familiar with ISO standards that focus on systems and management, CIDB specifically governs the quality of building materials, including sanitary fittings. This means that our products not only meet stringent local regulations but also align with global benchmarks, offering dependable quality for your home.
Construction Industry Development Board (CIDB)
A-mark Product Certification Mark
Anqas Certification
(ISO 17067:2013)
Suruhanjaya Perkhidmatan Air Negara
We understand that our water closets, sinks, taps, and others aren’t just objects, they become a quiet part of your daily life and family rituals. From the morning rush of getting ready for work and school, to the calm of an evening tea, these essential pieces form the backdrop of cherished moments, That’s why caring for your home and family is at the heart of everything we do. We imagine the people who will use each product, children, parents, grandparents, friends and we shape our designs to be safe, comfortable, and dependable for everyone.
We are built on a sense of togetherness. The homes we serve are seen as an extension of our own community. When you choose our products, you become part of something we acre about deeply. Your feedback, your stories and your daily needs continue to inspire us to do better. It matters to us that you feel supported and taken care of.
Ina world where so much is disposable, we strive to be a source of reassurance, something solid you can depend on. This way, you can spend less time worrying about leaks or repairs and more time enjoying life with those you love.
